Sam Kitch

Experimental Spatial Capture
Dynamic + Immersive Storytelling


I am a practice-based researcher and lecturer in Transmedia Storytelling for Illustration Animation at Kingston University, London. My work revolves around dynamic storytelling through interaction design, particularly within social and cultural contexts.
I explore the poetic potential of remote sensing technology as a means to augment forgotten landscapes and reconstruct collective memory.

With extensive experience in public-facing live projects, I have collaborated with stakeholders, arts councils, and local communities. My practice advocates for intentionally repurposing volumetric capture tools in visual communication design, fostering relationships with technology that embrace indeterminacy over exact representation.

Lost For(\r)est    
Here We Are    
Digital Monoliths    
Sublime Temporality    
Visualising Sound    
H0ly Ωsland    
British Steel    
Go Local    

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                FENTY x Rihanna x Harvey Nichols 2017

I have worked freelance in concept, design, production and installation for fashion and events with Matt Wingfield at Matt Wingfield Studios since 2013. Clients include Vivienne Westwood, Harvey Nichols, The White Company, Mint Velvet, Habitat, Cafe Nero, White Stuff, Diesel, Nails Inc., etc.
This is one of my favourite collaborative projects with Matt Wingfield Studio which was comissioned by Harvey Nichols and Rihanna.
FENTY live launch project was seven days of live graphic art on Sloane Street. Our team of five developed the display over 210 hours, transforming the Knightsbridge windows public walkway. The process was captured over a week with a new layer added every night.
Finalist V&M Display Award 2018, Reader’s Focus Choice Award.

1,200 A4 sheets of adhesive film, 15 cans of spray paint, bespoke 40cm-wide black marker pens, Vinyl, Acrylic Paint. Video by ‘The Big Sky’.